Course Overview

Duration

• 15 Months
• Mode: Online and Offline
• Includes practical projects, portfolio development, and internship opportunities

Eligibility Criteria

• Minimum qualification: 10th / 12th pass (or equivalent)
• Basic computer knowledge recommended
• No prior design or marketing experience required

Course Objectives

By the end of this diploma, students will be able to:

1. Design professional visual content for digital and print platforms.
2. Understand branding and create effective brand identities.
3. Plan, execute, and manage digital marketing campaigns.
4. Use SEO, SEM, and social media strategies to grow online presence.
5. Analyze marketing data and optimize campaigns for better ROI.
6. Build a professional portfolio and prepare for freelance or corporate opportunities.

Course Structure & Modules

Module 1: Introduction to Graphic Design

• Basics of design, color theory, typography, and layout
• Principles of composition and branding
• Understanding creative design for marketing

Module 2: Graphic Design Tools

• Adobe Photoshop � Image editing & photo manipulation
• Adobe Illustrator � Vector design & logo creation
• Canva / Figma � Layout design & social media templates
• InDesign / CorelDRAW � Print and publication design

Module 3: Introduction to Digital Marketing

• Overview of digital marketing and its importance
• Understanding digital channels and marketing funnels
• Consumer behavior and online brand strategy

Module 4: Website & Content Creation

• Basics of WordPress / Wix website design
• Landing page and blog content optimization
• Creative writing and storytelling for brands

Module 5: Search Engine Optimization (SEO)

• On-page & off-page optimization techniques
• Keyword research and content optimization
• SEO tools: Google Search Console, Google Analytics

Module 6: Social Media Marketing (SMM)

• Facebook, Instagram, YouTube, and LinkedIn marketing
• Creating social content calendars
• Running ad campaigns and tracking performance

Module 7: Search Engine Marketing (SEM) & Paid Advertising

• Google Ads & PPC campaign management
• Meta Ads (Facebook & Instagram Ads)
• Campaign budgeting and analytics

Module 8: Email & Content Marketing

• Email campaign setup using Mailchimp or HubSpot
• Copywriting for conversions
• Content strategy and storytelling

Module 9: Analytics & Reporting

• Google Analytics setup and data tracking
• Measuring KPIs and ROI
• Reporting and performance optimization

Module 10: Final Project & Portfolio

• Create a full branding and marketing campaign
• Build your professional portfolio
• Internship or live project (depending on institution)

Tools & Software Covered

• Graphic Design: Adobe Photoshop, Illustrator, InDesign, Canva, Figma
• Digital Marketing: Google Ads, Meta Ads Manager, Google Analytics, SEMrush, Mailchimp, WordPress

Career Opportunities

After completing the course, students can work as:

• Graphic Designer
• Digital Marketing Executive
• Social Media Manager
• SEO / SEM Specialist
• Content Creator
• Brand Strategist
• Freelancer / Digital Consultant

Average Salary Range

Level India (Monthly) International (Monthly)

Entry-Level:  Rs. 20,000 � Rs. 35,000

Mid-Level:  Rs. 40,000 � Rs. 80,000

Freelance: Rs. 500 � Rs. 5,000 per project Varies by client

Certifications

Students will receive a Diploma in Graphic & Digital Marketing upon completion.

Additional certificates may include:

• Google Ads Certification
• Google Analytics Certification
• Meta (Facebook) Blueprint Certification
• Adobe Certified Associate (Optional)

Why Choose This Course

• Combination of creativity and marketing strategy
• 100% practical, industry-oriented training
• Hands-on projects and real-world campaign practice
• Portfolio development and job placement support
• Ideal for students, entrepreneurs, and freelancers

Admission Process

1. Fill out the online registration form
2. Attend a counseling or orientation session
3. Pay the course fees and confirm enrollment
4. Begin classes (online or offline mode)